Director: Justin Rossbacher
DoP: Lance Kuhns
Case Study: Foster Fuels
For Home & Country
Stories like this don’t come around too often. In the second spot for Foster Fuels, we embarked on a journey to tell the visual story of the company’s national division with their residential consumers in mind. Foster Fuels: Mission Critical specializes in the uptime of major facilities such as hospitals and data centers.
FOR HOME & COUNTRY: 30 second
MISSION CRITICAL VALUES
Committed to ensuring each facility is running before, during, and after a natural disaster, Mission Critical came to Abandon Films seeking a genuine visual as a humanitarian story to compel their residential half of the company as well as boosting internal morale.
Opening with a boy awaiting the arrival of his hero, the routine propane truck driver, For Home & Country explores the undertakings of the Mission Critical heroes of the storm. Committed to providing warmth and comfort in and outside of a disaster, Foster Fuels and Foster Fuels Mission Critical welcomed For Home & Country as their visual anthem for the “why” in what they do.
Throughout this production, we partnered with Foster Fuels’ in-house Writer and Producer to create a larger than life visual for a company mostly known for their small business and local success. Director, Justin Rossbacher, was adamant on providing each shot with as much accuracy detail, and visual communication as possible.
From development through post-production, we called in the creative calvary to create the awe-inspiring, visually stunning, and note-worthy narrative we now know as For Home & Country.