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Director: Justin Rossbacher
DoP: Lance Kuhns

  Production
  Post Production

Case Study: Foster Fuels

For Home & Country

Stories like this don’t come around too often. In the second spot for Foster Fuels, we embarked on a journey to tell the visual story of the company’s national division with their residential consumers in mind. Foster Fuels: Mission Critical specializes in the uptime of major facilities such as hospitals and data centers. 

 

MISSION CRITICAL

FOR HOME & COUNTRY: 30 second

 
 
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MISSION CRITICAL VALUES

WEBSITE PROMOTION

 
 
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Committed to ensuring each facility is running before, during, and after a natural disaster, Mission Critical came to Abandon Films seeking a genuine visual as a humanitarian story to compel their residential half of the company as well as boosting internal morale. 

 
 
 
 
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Opening with a boy awaiting the arrival of his hero, the routine propane truck driver, For Home & Country explores the undertakings of the Mission Critical heroes of the storm. Committed to providing warmth and comfort in and outside of a disaster, Foster Fuels and Foster Fuels Mission Critical welcomed For Home & Country as their visual anthem for the “why” in what they do. 

 
 
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Throughout this production, we partnered with Foster Fuels’ in-house Writer and Producer to create a larger than life visual for a company mostly known for their small business and local success. Director, Justin Rossbacher, was adamant on providing each shot with as much accuracy detail, and visual communication as possible. 

 
 
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From development through post-production, we called in the creative calvary to create the awe-inspiring, visually stunning, and note-worthy narrative we now know as For Home & Country. 

 
 
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