Director: Justin Rossbacher
DOP: Lance Kuhns
Case Study: Carilion Clinic
They said nothing much would grow here.
At the core of The Farmer lies a powerful message of pursuit in the face of adversity and disbelief. Director, Justin Rossbacher, and DOP, Lance Kuhns, teamed together with Carilion Clinic’s internal marketing department and Abandon Films to create the unforgettable story of The Farmer.
The Farmer tells the brilliant story of Carilion Clinic’s early days and daily struggle; refusing to take no for an answer and committed to creating an ever increasing standard for medical advances.
In order to honor the work of Carilion Clinic’s successes, our development team searched every detail of iconic fabled stories, and pulled together compelling writers and a talented production team to create a story worthy of representing a community of medical minds that saves so many lives.
Carilion Clinic’s The Farmer reminds us that with enough perseverance and gumption, the impossible becomes possible, and that impending success creates a ripple effect for the benefit of the entire community.
They said nothing much would grow here. They don’t say that anymore.
Recognition for The Farmer
Silver Award: The Farmer - Music
Silver Award: The Farmer - General-Hospital (over 200 beds)
Bronze Award: The Farmer - Directing
Bronze Award: The Farmer - Editing
Bronze Award: The Farmer - Videography / Cinematography
Bronze Award: The Farmer - Writing
District 3 ADDY Awards
District Gold: Original Scrore
District Silver: Sound Design
District Silver: Cinematography
Western VA Addy Awards
Gold Award: The Farmer- Cinematography
Gold Award: The Farmer- Video Editing
Gold Award: The Farmer- Music
Gold Award: The Farmer- Sound Design
Silver Award: I Hope- Cinematography
Silver Award: I Hope- Music
Silver: Original Score
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